Frank Family has a heritage of supporting sustainability efforts, having been 100% third-party certified for both land and winery by Napa Green since 2014 and becoming a 100% renewable energy-powered winery in 2020. Beyond reducing our collective carbon footprint, Frank Family was drawn to the idea of supporting tree planting because of the destructive wildfires we have personally witnessed in Napa Valley since 2017. In honor of the 150th anniversary of the Arbor Day holiday in 2022, our winery pledged to plant trees where they were needed most in partnership with the Arbor Day Foundation, one of the world’s largest nonprofit conservation organizations dedicated to planting trees. One reforestation project that resonated particularly with us and our winery community was in the Willamette National Forest, which spans more than 1.6 million acres of western Oregon. In September 2020, the Holiday Farm Fire burned more than 170,000 acres of this forest within the McKenzie River Valley, leaving the area in dire need of replanting. To help this vital ecosystem recover, Frank Family supported the planting of six trees per every bottle of our Blanc de Blancs sold in 2022. These new trees will not only improve the water quality for nearby residents but also restore a healthy habitat for endangered wildlife, like the spring chinook salmon and northern spotted owl, and create long-lasting improvements to help battle climate change for many years to come.